EXPERIENCE — BRAND EXPERIENCE & ACTIVATION

СДЕЛАЙТЕ КАК В КА́ННАХ

@wowCannesLions

GRAND PRIX

THE FIRST EDIBLE MASCOT
POP-TARTS, WEBER SHANDWICK
Live Brand Experience or Activation
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GOLD

MAYO HATERS
NOTCO, GUT
Consumer Goods
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THE EVERYDAY TACTICIAN
XBOX, McCANN
Gaming-Led Brand Experience
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PUB MUSEUMS
HEINEKEN, LEPUB
Tangible & Spatial Technology
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RICE OF GLORY
SUPER EXTRA, MARURI
Retail Promotions & Competitions
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DOORDASH-ALL-THE-ADS
DOORDASH, WIEDEN+KENNEDY
Retail Promotions & Competitions
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COORS LIGHTS OUT
COORS BREWING COMPANY, RETHINK
Guerrilla Marketing & Stunts
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THE LAST BARF BAG
DRAMAMINE, FCB CHICAGO
Brand-Owned Experiences
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SWEETHEARTS SITUATIONSHIPS
SWEETHEARTS, TOMBRAS
Launch/Relaunch
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SIGHTWALKS
SOL CEMENT, CIRCUS GREY
Local Brand
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CLEAN SPONSORSHIP
CONSUL, DM9
Social Behaviour & Cultural Insight
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SILVER

COORS LIGHTS OUT
COORS BREWING COMPANY, RETHINK
Consumer Goods
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NAKED TRAILS
BEAR NAKED GRANOLA (KELLOGG CEREAL COMPANY), LEO BURNETT
Consumer Goods
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THE GREENPRINT
VOLKSWAGEN NZ, DDB NEW ZEALAND
Automotive
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RENAULT - CARS TO WORK
RENAULT, PUBLICIS CONSEIL
Automotive
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HANDSHAKE HUNT
MERCADO LIBRE, GUT
Travel, Leisure, Retail, Restaurants & Fast Food Chains
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THE ORIGINAL MOUTHFUL
MCDONALD'S, DDB SYDNEY
Travel, Leisure, Retail, Restaurants & Fast Food Chains
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SOLAR IMPULSE - PRET À VOTER
SOLAR IMPULSE, PUBLICIS CONSEIL
Not-for-Profit / Charity / Government
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CHARMOLOGY
LUCKY CHARMS, VML
Social Engagement & Integration for Live Experience
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ALDIDAS
ALDI UK, McCANN MANCHESTER
Social Engagement & Integration for Live Experience
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THE INVINCIBLES / IPHONE
APPLE, TBWA\MEDIA ARTS LAB
Use of Mobile & Devices
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INFLATION COOKBOOK
SKIPTHEDISHES, DENTSU CREATIVE
Customer Acquisition & Retention
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THE LAST BARF BAG
DRAMAMINE, FCB CHICAGO
Live Brand Experience or Activation
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DREAMCASTER
AB INBEV - MICHELOB ULTRA, FCB NEW YORK
Live Brand Experience or Activation
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IPAGER
GOOGLE, DAVID
Guerrilla Marketing & Stunts
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PUB MUSEUMS
HEINEKEN, LEPUB
Brand-Owned Experiences
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TED LASSO: FAKE TEAM. REAL PARTNERS.
APPLE, APPLE
Sponsorship & Brand Partnership
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DOORDASH-ALL-THE-ADS
DOORDASH, WIEDEN+KENNEDY
Sponsorship & Brand Partnership
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HEINZ KETCHUP & SEEMINGLY RANCH
HEINZ KETCHUP, RETHINK
Launch/Relaunch
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SMACK FOR HEINZ
HEINZ KETCHUP, RETHINK
Single-Market Campaign
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PAPER ORGANS
TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER, LEO BURNETT
Social Behaviour & Cultural Insight
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TRUST THE TWIST
OREO, LEPUB
Social Behaviour & Cultural Insight
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SMUGGLERS
MARMITE, adam&eveDDB
Social Behaviour & Cultural Insight
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THE HEAVIEST JERSEY
NEW BALANCE, LEPUB
Social Behaviour & Cultural Insight
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HIGHLIGHT YOUR BALLS
TESTICULAR CANCER SOCIETY, FP7 McCANN
Use of Humour
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BAR EXPERIENCE
HEINEKEN, LEPUB
Corporate Purpose & Social Responsibility
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CORRECT THE INTERNET
TEAM HEROINE, DDB NEW ZEALAND
Corporate Purpose & Social Responsibility
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LITERACY PEN
WORLD LITERACY FOUNDATION, MEDIA.MONKS
Corporate Purpose & Social Responsibility
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REVIEWS
HEINZ, AFRICA CREATIVE DDB
Corporate Purpose & Social Responsibility
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RENAULT - TIME-FIGHTERS PROGRAM
RENAULT, PUBLICIS CONSEIL
Market Disruption
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BRONZE

ILLUSTRATE CHANGE

JOHNSON & JOHNSON, DELOITTE DIGITAL
Healthcare
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AIZOME WASTECARE™ INDUSTRIAL WASTE - CERTIFIED AS SKINCARE.
AIZOME, SERVICEPLAN
Consumer Services/Business to Business
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LOOT FOR GOOD
CALL OF DUTY ENDOWMENT, DAVID
Not-for-Profit / Charity / Government
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SAMSUNG IMPULSE
SAMSUNG, CHEIL WORLDWIDE
Use of Mobile & Devices
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OREO MENU
OREO, VML
Use of Website/Microsites
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NOTTURTLE
NOTCO, GUT
Metaverse, New Realities & Emerging Tech
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BLOOD HARVEST
DIABLO, GUT
Gaming-Led Brand Experience
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FLYING GUARDIANS
PLANET LABS PBC & GREENPEACE, ALMAPBBDO
Gaming-Led Brand Experience
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UNHIDE THE PRICE
DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. & S-COMMUNICATION SERVICES GMBH, JUNG VON MATT AG
Gaming-Led Brand Experience
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IMAGINE WITH PETACOS
ABInBev, BUENTIPO ANCHOR

Customer Retail/In-store Experience
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GHOST CAMPAIGN
BURGER KING, DAVID
Retail Promotions & Competitions
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FITCHIX
HONEST EGGS CO, VML
Customer Acquisition & Retention
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BEER RETIREMENT ACCOUNT
POKER BEER, MEDIA.MONKS
Customer Acquisition & Retention
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BALLBOARDS
MERCADO LIBRE, GUT
Live Brand Experience or Activation
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AID AISLE
FRESHCHOICE, DENTSU CREATIVE
Live Brand Experience or Activation
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CLIMATE DOCTOR'S CERTIFICATE
SCHOOL STRIKE 4 CLIMATE, CHEP NETWORK
Guerrilla Marketing & Stunts
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ALWAYS OPEN
7-ELEVEN, DENTSU CREATIVE
Guerrilla Marketing & Stunts
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MAGNETIC STORIES
SIEMENS HEALTHINEERS, AREA 23, AN IPG HEALTH NETWORK COMPANY
Brand-Owned Experiences
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DARTY - LONG LASTING REVIEWS
DARTY, PUBLICIS CONSEIL
Brand-Owned Experiences
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SEE MY NAME
MOLSON™, RETHINK
Sponsorship & Brand Partnership
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FASHION AGAINST FASCISM. THE BIGGEST DATABANK AGAINST NAZI CODES.
LAUT GEGEN NAZIS E.V., JUNG VON MATT AG
Launch/Relaunch
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WAITING TO LIVE
NHS, VML
Single-Market Campaign
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FREEING TACO T***DAY
TACO BELL, DEUTSCH
Social Behaviour & Cultural Insight
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GRAD IN BLACK
VULT, GUT
Social Behaviour & Cultural Insight
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THE GRAVY RACE
SHEBA, AMV BBDO
Use of Humour
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BOUQUETS FOR LIVING MEN
DOORDASH, GUT
Use of Humour
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IPAGER
GOOGLE, DAVID
Use of Humour
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FILTER CAPS
FILSA COLOMBIA, OGILVY COLOMBIA
Breakthrough on a Budget
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DELIVERY SAFE
KFC FRANCE, HAVAS PARIS
Corporate Purpose & Social Responsibility
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REWILDING MODE
HUSQVARNA, PRIME WEBER SHANDWICK
Corporate Purpose & Social Responsibility
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POP-TARTS, WEBER SHANDWICK

NOTCO, GUT

XBOX, McCANN

HEINEKEN, LEPUB

SUPER EXTRA, MARURI

DOORDASH, WIEDEN+KENNEDY

COORS BREWING COMPANY, RETHINK

DRAMAMINE, FCB CHICAGO

SWEETHEARTS, TOMBRAS

SOL CEMENT, CIRCUS GREY

CONSUL, DM9

COORS BREWING COMPANY, RETHINK

BEAR NAKED GRANOLA (KELLOGG CEREAL COMPANY), LEO BURNETT

VOLKSWAGEN NZ, DDB NEW ZEALAND

RENAULT, PUBLICIS CONSEIL

MERCADO LIBRE, GUT

MCDONALD'S, DDB SYDNEY

SOLAR IMPULSE, PUBLICIS CONSEIL

LUCKY CHARMS, VML

ALDI UK, McCANN MANCHESTER

APPLE, TBWA\MEDIA ARTS LAB

SKIPTHEDISHES, DENTSU CREATIVE

DRAMAMINE, FCB CHICAGO

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

GOOGLE, DAVID

HEINEKEN, LEPUB

APPLE, APPLE

DOORDASH, WIEDEN+KENNEDY

HEINZ KETCHUP, RETHINK

HEINZ KETCHUP, RETHINK

TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER, LEO BURNETT

OREO, LEPUB

MARMITE, adam&eveDDB

NEW BALANCE, LEPUB

TESTICULAR CANCER SOCIETY, FP7 McCANN

HEINEKEN, LEPUB

TEAM HEROINE, DDB NEW ZEALAND

WORLD LITERACY FOUNDATION, MEDIA.MONKS

HEINZ, AFRICA CREATIVE DDB

RENAULT, PUBLICIS CONSEIL

JOHNSON & JOHNSON, DELOITTE DIGITAL

AIZOME, SERVICEPLAN

CALL OF DUTY ENDOWMENT, DAVID

SAMSUNG, CHEIL WORLDWIDE

OREO, VML

NOTCO, GUT

DIABLO, GUT

PLANET LABS PBC & GREENPEACE, ALMAPBBDO

DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. & S-COMMUNICATION SERVICES GMBH, JUNG VON MATT AG

ABInBev, BUENTIPO ANCHOR

BURGER KING, DAVID

HONEST EGGS CO, VML

POKER BEER, MEDIA.MONKS

MERCADO LIBRE, GUT

FRESHCHOICE, DENTSU CREATIVE

SCHOOL STRIKE 4 CLIMATE, CHEP NETWORK

7-ELEVEN, DENTSU CREATIVE

SIEMENS HEALTHINEERS, AREA 23, AN IPG HEALTH NETWORK COMPANY

DARTY, PUBLICIS CONSEIL

MOLSON™, RETHINK

LAUT GEGEN NAZIS E.V., JUNG VON MATT AG

NHS, VML

TACO BELL, DEUTSCH

VULT, GUT

SHEBA, AMV BBDO

DOORDASH, GUT

GOOGLE, DAVID

FILSA COLOMBIA, OGILVY COLOMBIA

KFC FRANCE, HAVAS PARIS

HUSQVARNA, PRIME WEBER SHANDWICK